Available January 20th, 2026
UnReal Estate:
How to Tell If Your Guru is Full of Sh*t (Before You Give Them Your Life Savings)
The Dream Is Real. The Gurus Aren’t.
We’ve all been sold the same story: work hard, buy the course, follow the system, and you’ll finally hit financial freedom. But somewhere between the webinars and the yacht photos, the truth got lost.
You’re not lazy. You’re not missing “the secret.” You’re just swimming in a sea of smoke and mirrors, and Joanne Reid is here to burn it all down.
In UnReal Estate, real estate investor and entrepreneur Joanne Reid takes you behind the velvet curtain of guru culture to expose the lies, hype, and half-truths that have drained the bank accounts of hopeful investors everywhere. She’s seen it all: the fake reviews, the rented Lamborghinis, the masterminds that promised freedom but delivered frustration.
And through it all, she’s built her own path — grounded, profitable, and real.
Through raw stories, sharp insight, and unfiltered honesty, this book shows you how to see through the illusion, protect your money, and build a future rooted in truth, not tactics.
Inside, you’ll discover:
✔ How to spot the red flags that reveal when a “mentor” is really just a marketer
✔ The psychological tricks used to make you buy into courses, masterminds, and “challenges” you don’t need
✔ The real difference between someone who teaches real estate and someone who actually does it
✔ How to rebuild your confidence (and your strategy) after getting burned by the hype
This isn’t a book about getting rich quick. It’s about getting smart, grounded, and finally free. If you’ve ever looked at a guru’s Instagram and thought, “Something about this feels off…” this is your confirmation.
UnReal Estate doesn’t sell the dream. It gives you your power back.
Does this sound familiar?
You keep thinking, “Why does everyone else seem to have it figured out?” Deep down, you know you’re smart, capable, and ready to invest. You’ve read the books, joined the webinars, and followed the gurus who promised freedom. Yet somehow, your wallet’s thinner, your trust is lower, and the “results” never quite look like the screenshots.
You’ve joined a mentorship, but something feels off. The luxury cars, the group hype, the limited-time “bonuses”... they all felt exciting at first. But now you’re starting to wonder: Are they teaching strategy or selling the illusion of success? You’re not bitter. You just want the truth before you throw more money into the void.
You know someone who got burned and you’re terrified it’ll be you next. They bought the course, joined the calls, and ended up with debt instead of deals. You want to believe there are still good people in this industry — people who build wealth the honest way. Deep down, you know there has to be a better path. You just need to see it clearly.
If any of this sounds like you, join the waitlist.
Meet the author
Joanne Reid
Joanne Reid is a real estate investor, entrepreneur, and former member of the British Army whose path to financial freedom began not in a classroom, but on job sites and kitchen-table deals. An immigrant to the United States, wife, and mother of two, she built her portfolio from scratch with no family funding, insider access, or glossy mentorship programs—just persistence, practicality, and a refusal to buy into the industry’s hype.
After years navigating the realities of property investing, Reid became a whistleblower against the so-called “guru” culture that preys on aspiring investors. Her debut book, UnReal Estate, is an unflinching exposé of the tactics, traps, and illusions behind the get-rich-quick world of real estate education, and a blueprint for those who want to build genuine, lasting wealth on their own terms.
Under 40, Reid speaks to a generation caught between ambition and exhaustion. She writes for the everyday dreamers who want more than a paycheck, who crave the freedom to say yes to life’s moments without asking permission from their bank account. Through her growing community of investors in the Investing Wiki, she champions transparency, critical thinking, and collaboration over competition—proving that real success isn’t sold in a seminar; it’s earned, together.
